Before we dive into on-page and off-page SEO, let’s first talk about what SEO itself is. SEO or Search Engine Optimization is what helps in boosting traffic. By using SEO related tools, your page can become more prominent to people who are on the lookout of things that are relevant to what you are offering.
Before jumping into the technicalities of how SEO works, let’s first see why it’s so essential. It’s common knowledge that before making a purchase, people usually explore their options. For this, they jump to the internet to browse various pages. If your website is not SEO enhanced then there are fewer chances of a potential customer stumbling upon your page. Optimum utilization of SEO tools can drive a significant amount of traffic to your website. We will just look into what on-page and off-page SEO is but before that, let’s give you a brief overview of how SEO works.
There are tons of search engines today and they all have varying algorithms that dictate the order in which different webpages appear upon related searches. Google, for instance, uses various bots that visit different pages and gather information. This information is then indexed into the system, taking into account different factors. Depending on the different features of the web pages, they are given ranks which determines the order in which the web pages will appear upon germane searches. Since we’re done with the basics of SEO, let’s see what on-page and off-page SEO is all about.
On-page SEO, also known as on-site SEO, is reliant upon the HTML source code and the content of your page. It optimizes web pages on an individual basis by giving them higher ranks in the index of search engines which eventually drives more traffic towards the page. In order to increase the prominence of your page, you need to understand and apply the relation between keywords and top-ranking pages and various other factors that will be discussed as you proceed with this article.
WHY IS ON-PAGE SEO IMPORTANT
Search engines themselves are constantly evolving and becoming more and more complex at the back-end. They have now shifted their focus towards the semantics in SERPs (Search Engine Results Pages) which is why it’s more important to include relevant keywords and content in the starting of your article. You can imagine on-page SEO tools as something that convince the users to direct their attention towards your webpage. It might sound overwhelming, but we have your work cut out for you as we have listed different on-page SEO tactics that you can apply.
1. TITLE TAG
Your title tag is the HTML tag that is in the head section of your page and gives the user an idea of what your content is about. It can make or break your webpage which is why it’s essential to choose the most keyword-rich and relevant title tag. If your title tag is redundant or a replica then things can go downhill for you.
Expertise, Authoritativeness and Trustworthiness. Three big words that are all equally important; it’s the framework through which Google raters rank different webpages, giving priority to the quality of content.
3. IMAGE OPTIMIZATION
Yes, it’s true that images add a more appealing visual factor to your webpage but the right images also have the added advantage of making your content on-page SEO optimized. The correct visuals can increase your chances of getting a higher ranking and providing a better customer experience.
4. KEYWORD CANNIBALIZATION
Making your content keyword-rich is essential but using the same keyword consistently across your webpages can have a contradicting effect. For instance, multiple webpages on your website are using the same keyword, then you end up with competition amongst your webpages.
Other tactics include using compelling headlines and header tags, SEO writing for your content, auditing to your previous content and having consistent user-engagement.
As the name itself suggests, off-page SEO is all about optimizing content that is not directly available on your website. This includes link building, local SEO and social media. Similar to on-page SEO, off-page SEO also attracts visitors to your site but the difference is that the optimization here is done in the background rather than what you see once you load the website. Now let’s look at the different off-page SEO tactics you can apply.
1. BRAND MENTIONS
As mentioned earlier, social media is one of the platforms use for off-page SEO. Getting people to talk about your brand and mentioning it in their posts, comments, etc. can really drive people towards your page. This will also help in building credibility for your website.
2. BROKEN LINK BUILDING
Sometimes when people see an error message instead of the website or they get redirected somewhere else, then this could discourage them from further involvement in your website. In order to fix this, you need to identify and track the owners of these broken links and then take the necessary measures which could include renewing your web hosting package or even undoing simple spelling errors.
One way to reach out to the community is to engage in forum discussions and introducing your business to potential clients. This will help in building a friendly connection as you embark on a journey where you promote and resolve queries related to your product and guide others by giving them suggestions.
Considering the constantly evolving nature of our world, there are tons of web pages entering the market daily, therefore it’s vital to stay on top of the game. This can only be done by using the right balance of on-page and off-page SEO tools as they each have their own importance. Now that we have a clearer picture of what SEO is and why it’s so crucial, we hope that by using the right on-page and off-page SEO tactics, you’re able to gain organic followers for your business.