Are you stressed about your website not ranking even after a long time of its launch? Let me tell you one thing, if your content is not SEO-friendly, nobody will ever find your site and even your well-written content is a waste.
Wandering to know which changes your website content needs in order to gain more visitors? You’re in the right place to get the answer to your question!
Do you know what SEO-friendly content is? Search Engine optimized content is an art of writing content that simultaneously attracts the audience and search engine. To write such mind-blowing content for your site, you must understand the tips to generate SEO-friendly content.
Let’s have a quick look at these tips:
Think About Ranking Factors
Remember, you don’t only have to please the reader but also the search engines. For this purpose, you should start by learning basic google preferences of ranking to get long-term benefits. Following are the popular ranking factors you must keep in your mind:
· Content: Is your content best-written and to the point?
· Depth of article: Is your content more informative and covers every aspect than competing sites?
· User-friendly: Is your website accessible on cell phones?
· Loading speed: How much time does your page take to load?
Do Keywords Research
Before writing an article, you always think of targeting a specific audience. Isn’t it? So, how is this possible without a specific keyword in mind? Therefore, keyword research is crucial and foremost task to be done. Make sure not to stuff your content with several keywords. Instead, stick to the one which satisfies all the queries in the reader’s mind.
· You must use keywords 2-3 times in an article, such as Introduction, Body of the article, and Conclusion.
· The best writer naturally uses the keyword.
Identify Search Intents of Competing Websites
After finding keywords, your next task is to put your keyword in the Google search bar to analyze what information other websites provide and the writing style of the ranked website. This will help you to understand the competitor’s targeted search intent.
After analyzing the competitor’s website, ask yourself questions:
1. Which information about the topic is missing in their article?
2. Is there any gap that you’re able to fill?
3. Are there any other writing styles that readers will be more attracted to?
4. Did readers need more in-depth answers to their questions?
All these points will help you to generate unique content.
Choose Title Wisely
The title of your article is essential as it will drag more viewers toward your website. But how to select a powerful title? Following are some tips to generate a title:
· Make an impressive title by adding the main keyword.
· It should be different and captivating for readers.
· The title should not exceed 160 characters.
· Try to choose words of a title in a way that it doesn’t let the reader scroll down without opening it.
Write Unique and Original Content
Many websites remain unnoticed and fail to get recognition because they never develop new content.
So, try to write different and original content for your site. From this, we don’t mean that you have to write every line new that no one has written before. It simply means that you should not just rewrite the other person’s idea. It’s ethically wrong too!
Remember, Google is very clever at pointing out plagiarism in your content; that’s why it never ranks plagiarized or copied content.
Write Meta-description Like A Pro!
No one can deny the importance of meta-description in ranking websites. Meta-description is a brief depiction of what the reader will read in the whole article. The aim is to stimulate the readers to further details. Therefore, if a person searches for your keyword, Google will bold those words in meta-description. Its maximum length is up to 160 characters.
Create Attractive Introduction
Search engines judge your content by the introduction of the article, and that’s what decides whether your website can rank or not. So, try to write a catchy introduction that lets the readers and search engines read it until the end.
Use your SEO keyword in the introduction to make it impressive. Obviously, you can’t underestimate anything when it comes to ranking your site.
Specify The Length of Article
The length of the article plays a vital role in ranking it. Gone are the days when the number of published articles was prioritized instead of the article’s word count. But now it’s rare.
For the past few years, Google has been showing interest in those contents that are lengthy and provide an in-depth explanation of the relevant topic. But from lengthy, we don’t mean that you should exceed the average length and scare readers away.
Articles from 1,000-15,00 words are more than enough to convey the required information. However, if any article needs more word count, go for it.
Compare Your and Competitor’s Content
After writing the article, compare it with a competing website. Is your article looking more impressive than that? Do you fill every gap that competing sites left? If so, congratulations, buddy! Now it’s up to Google to rank your website. You just try to pursue them through your content that it’s worth reading.
We hope you get everything you need to know about SEO writing and its importance in making your website prominent on popular search engines like Google, Bing, and yahoo. We try to guide you about writing content that attracts both the reader and search engines. Let us finish by saying that if you want to flourish your online business, you need to write SEO-friendly content. Good luck!